Awareness to Action (A2A)

Women in Pakistan live within confined social structures, making it difficult for them to access appropriate information, knowledge and skills regarding their Reproductive Health and Rights.The lack of knowledge, education, communication and negotiation skill relevant to Reproductive Health and Rights among girls, parents and the community leads to incomplete schooling, child marriages and early teenage pregnancies.

In order to address these problems and to improve the reproductive health and rights status primarily in young girls, Rutgers WPF with support from David and Lucile Packard Foundation is implementing a 3-year project Awareness to Action (A2A).

About A2A:

Awareness to Action is a continuation of Aagahi se Agay (a project successfully implemented by Rutgers WPF Pakistan from 2010-2012). By improving the status of Reproductive Health and Rights among girls the project aims to develop leadership qualities and empower women to lead the community and their peers.

  • Outcome 1: Increased capacity of adolescent girls and young women to make or influence decisions regarding their Reproductive Health and Rights to prevent early marriages and teenage pregnancies
  • Outcome 2: Increased capacity of civil society, community leaders and members to support girls’ decision making regarding their education, marriage and pregnancies by creating an enabling environment for realization of their rights.
  • Outcome 3: Increased access to quality reproductive health and family planning services in targeted districts through establishing model adolescent girl friendly health services at selected centers.

Implementation Strategy:

A2A aims to create a minimum of 650 young Reproductive Health Leaders (RHLs) who will be capacitated to take an active role in community mobilization and advocacy campaigns along with 75 trained teachers for supervision and assistance of RHLs. The project aims to reach out to 65,000 young girls and women over a period of three years, they will be informed about Reproductive Health and Rights of girls/women and consequences of incomplete schooling, child marriages and early teenage pregnancies. This will be facilitated by the RHLs actively involved advocacy campaigns and community mobilizations. In order to further strengthen the on ground activities, 1000 parents of RHLs will be involved in reverse education of reproductive health and rights.

Overall, the project will be implemented in the target areas of health centers and partnering schools to follow an integrated approach.

Target Group:

  • Young Girls
  • Out of School Children
  • Young Women in Community
  • Parents
  • Teacher
  • Community Leaders

Geographical Coverage:

  • Karachi
  • Sanghar

Partner Organizations:

  • Health and Nutrition Development Society (HANDS)
  • Sindh Agricultural and Forestry Workers Coordinating Organization (SAFWCO)


  • David & Lucile Packard Foundation

Activity Hightlights/ Pictures: